Customer Experience Labs » Good User Experience http://www.customerexperiencelabs.com usability testing and focus groups Sun, 25 Jul 2010 23:18:00 +0000 en hourly 1 http://wordpress.org/?v=3.0 Howie Jacobson’s Advice on Landing Pages http://www.customerexperiencelabs.com/howie-jacobsons-advice-on-landing-pages/ http://www.customerexperiencelabs.com/howie-jacobsons-advice-on-landing-pages/#comments Fri, 01 May 2009 07:39:31 +0000 jayeskenazi http://www.customerexperiencelabs.com/?p=237 Howie Jacobson is a noted AdWords Expert and author of Adwords for Dummies.   Landing page copy is essential when working with pay-per-click (PPC) tools like Google Adwords. Advertisers are paying a premium for search engine traffic and it is critical that the traffic convert at a high enough rate to justify the ad expenditure.

In this interesting column, he discusses how Landing Pages should work – using a visit to his Toyota dealership as an example. Highly readable and entertaining column.

http://www.askhowie.com/2009/04/29/my-toyota-dealer/

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