creative uses for morae cover Using Morae to Improve Focus Group and Mobile Usability Research

Beyond Website Usability: Creative Uses for Morae

Steve Gissin, Partner and co-founder of Customer Experience Labs, was recently asked to write an article in The Qualitative Research Consultants Association (QRCA) magazine. This article showcases some of Customer Experience Labs’ Creative Uses for Morae, a software suite used by many researchers to assist with usability and other qualitative research.

Specifically, this article highlights ways to use Morae to improve your Focus Group Research and more effectively capture and communicate the findings with your clients and stakeholders.

With the rapid adoption of new internet phones (Android, Iphone) and other innovative devices like the Ipad (and all the upcoming Android tablets), our clients have been increasingly asking us to do more usability and consumer research on their mobile technology products and apps as well. The second part of this article also showcases how we have been using Morae in our research with mobile devices.

Creative Uses for Morae Note: Please click the download button to save to your own computer.