Don’t you love the cynicism of Dilbert? If you have had experiences like the one described in the cartoon, please add a comment below.
17 FREE AdWords Cheat Sheets, Videos, and MP3s The invention of pay-per-click (PPC) advertising is undoubtedly one of THE advertising breakthroughs of the 21st century. For the first time in history, you only show your ad to people already interested in what you’ve got to offer, … and you only pay when they visit your “store. But because [...]
Some of you may have noticed a couple issues with the site rendering on OLDER browsers. For example, the logo and google friend connect are not rendering properly on older IE versions. We are working on a fix for this small % of our audience. If you upgrade to IE8, or the new Firefox or [...]
People have been asking us why we started this company and what we’re about, so here’s our story. In 2004, we started working together on a regular basis – Jay on the inside (as the Director of the User Experience Research Team at Expedia) and Steve on the outside (as the innovative consultant and President [...]
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Howie Jacobson is a noted AdWords Expert and author of Adwords for Dummies. Landing page copy is essential when working with pay-per-click (PPC) tools like Google Adwords. Advertisers are paying a premium for search engine traffic and it is critical that the traffic convert at a high enough rate to justify the ad expenditure. In [...]
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