This video is always inspiring…especially today, on Martin Luther King Day.
What is the Connection Between Website Speed, SEO and Usability?
A consistent theme from Google during 2009 has been that from their perspective website speed and page load time are a very important part of the online website experience. And Google is looking to make the web a faster experience for customers. In […]
Effective Navigation is Essential for Website Usability
Effective Navigation for Website Usability An easy to use navigation system is one the most important elements of a usable website. Without proper navigation, it will be difficult or impossible for people to find the other pages within your site. Having effective navigation will allow your visitors an enjoyable experience when using your website. And […]
What Are Your Top Questions about Eye Tracking?
We are working on some articles about eye tracking and wanted to do a pulse check with our website visitors and Twitter followers. What types of content and information would you like to see? Please give us your feedback by leaving a comment below – that will help us better provide the content you are […]
Is Fun Part of Your Customer Experience?
Fun can be Part of The Customer Experience Most of the time we are focused on the elements of the customer experience that are utilitarian and practical. This video was shot in Odenplan, Sweden. They started new construction on this subway station in 2006 (to be completed in 2011), which will make it one of […]
Hotel 32 Branding
Hotel 32 is a new hotel offering from the Monte Carlo Resort and Casino in Las Vegas. The Monte Carlo converted the top floor of the hotel to appeal to the luxury travelers and those seeking a “celebrity VIP experience” – all reservations include round trip limo service from the airport and a curbside greeting. […]
Shopping Cart Usability – Costco Example
Abandoned shopping carts are a major issue for any e-commerce site. Industry sources have cited shopping cart abandonment rates ranging from 20 to nearly 60 percent. Yesterday I was shopping on the Costco.com site and added a couple things to my shopping cart that I did not purchase. Today I received this email reminder which is […]
Staying Focused on Business Strategy in Times of Adversity
It’s so easy to get caught up in all the negative news out there about the economy, or at your company. We’re not fans of woo-woo thinking or pretending the worst economy in 80 years is not occurring. Pretending things aren’t bad and burying our heads in the sand won’t make it go away. It’s […]
Mobile internet Users 40% Less Likely to Click an Ad
Mobile internet users 40% less likely to click an ad A recent research article by Chitika (an online search advertising company), suggests that mobile internet users are fare less likely to click on ads when compared to regular internet users accessing the internet from a pc. According to this study, mobile users Chitika claims to […]
Good User Experience – HootSuite’s Scheduled Maintenance Page
Hootsuite updated their software this past week (excellent upgrade, by the way!) and this is a screenshot of their page. I thought it was a good example of what a maintenance page should look like. Rather than the usual fluffy about how great […]
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