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Consumers Prefer User Experience of Apps Over Mobile Websites

Companies often wonder if they should focus their resources into a mobile website or a web app. And there are strong arguments for both sides of this discussion. On the one hand, it often seems easier to develop a mobile version of the website instead of creating a separate app and to incorporate responsive design […]

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How to Avoid Wasting Millions on Your Product Development

  The dangers of not doing consumer research early in the product cycle Today, we have a little story to tell. Some might call it a parable about the dangers of not doing consumer research and usability early in the product cycle. Others might describe it as a true cautionary tale about a past consulting […]

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What Website Issues Bother Your Users? Survey says…

What Website Issues Bother Your Users? Survey says… According to a new survey published this week by web hosting provider 1 & 1 Internet , US consumers have many complaints about technical website issues, and these issues impact their overall customer experience. This research confirms what most ecommerce companies already know – US consumers are annoyed by […]

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User Research You Can Use – Inside the Teenage Mind

Recently, the Business Insider posted a fascinating report about Teenagers Online behavior that included data provided by Nielsen, Ericsson, Common Sense Media and McAfee. Today’s teenagers are tomorrow’s adults, so this is always a fascinating group since it highlights future trends that give us insight into how people’s user behavior is changing over time. Understanding […]

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Human Centered Design Workshop in Seattle, Washington

Human Centered Design Workshop in Seattle, Washington   Workshop Overview This 2-day workshop introduces participants to the discipline of Human-Centered Design and covers a wide range of methods for designing solutions that measurably improve business performance and that are driven by the needs, desires, and context of the people for whom we design. Dates: April […]

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Customer Product Return Frustration

Do complex user experiences really cause 50% of product returns?

The day after Christmas, I spent the day at an absolutely mobbed shopping mall (Bellevue Square) swamped with people returning gifts. And that reminded me to write this blog post about product returns I’ve been thinking about for a long time and it seems like a good theme to welcome 2012 in with. Complexity & […]

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Eye Tracking Research Firm, Customer Experience Labs Partners With French Firm, Miratech, In Study

Press Release (eye tracking): Seattle, WA (I-Newswire) November 30, 2011 – In the increasingly competitive economic environment caused by the world wide recession, leading companies have stepped up their research efforts. One method they are using is eye tracking to obtain deeper insights into consumers’ unconscious visual behavior. Assisting clients across all industries, CustomerExperienceLabs.com specializes […]

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Herman Cain’s 404 Page is Quite Entertaining

  Herman Cain’s 404 page is getting a lot of attention…perhaps more than a 404 page has ever received before! It’s quite entertaining and cheeky. If you have any other examples of entertaining or witty 404 pages, please email them to me and I will compile them for a future blog post.       […]

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Controversial Eye tracking study says “Men Are Pervs, Women Are Gold diggers”

Study Overview Customer Experience Labs recently participated in an international eye tracking study led by Miratech, a user research firm based in France. The purpose of the study was to measure both the international and gender differences to a visual stimuli of an attractive woman, which can be seen below. We collaborated with six other […]

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Eyetracking Homepage Study

Looking for a better way to improve your homepage design? Customer Experience Labs New Hybrid Homepage Study Research study provides the deeper customer insights you need to improve your homepage design. This research methodology blends eye tracking with regular think aloud usability to produce deeper insights than are available with either methodology used by itself. […]

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