Customer Experience Labs

Human Centered Design Workshop in Seattle, Washington   Workshop Overview This 2-day workshop introduces participants to the discipline of Human-Centered Design and covers a wide range of methods for designing solutions that measurably improve business performance and that are driven by the needs, desires, and context of the people for whom we design. Dates: April [...]

The day after Christmas, I spent the day at an absolutely mobbed shopping mall (Bellevue Square) swamped with people returning gifts. And that reminded me to write this blog post about product returns I’ve been thinking about for a long time and it seems like a good theme to welcome 2012 in with. Complexity & [...]

Press Release (eye tracking): Seattle, WA (I-Newswire) November 30, 2011 – In the increasingly competitive economic environment caused by the world wide recession, leading companies have stepped up their research efforts. One method they are using is eye tracking to obtain deeper insights into consumers’ unconscious visual behavior. Assisting clients across all industries, CustomerExperienceLabs.com specializes [...]

  Herman Cain’s 404 page is getting a lot of attention…perhaps more than a 404 page has ever received before! It’s quite entertaining and cheeky. If you have any other examples of entertaining or witty 404 pages, please email them to me and I will compile them for a future blog post.       [...]

Study Overview Customer Experience Labs recently participated in an international eye tracking study led by Miratech, a user research firm based in France. The purpose of the study was to measure both the international and gender differences to a visual stimuli of an attractive woman, which can be seen below. We collaborated with six other [...]

Looking for a better way to improve your homepage design? Customer Experience Labs New Hybrid Homepage Study Research study provides the deeper customer insights you need to improve your homepage design. This research methodology blends eye tracking with regular think aloud usability to produce deeper insights than are available with either methodology used by itself. [...]

Are you a marketing professional? Earn $150 bucks to share your thoughts in a 1/1 phone interview. See if you qualify: 10 slots left! Are you a marketing professional who works in the technology sector? Does your company ever partner with technology manufacturers (such as computer or processor companies) to co-market, promote, and/or sell this [...]

                          Beyond Website Usability: Creative Uses for Morae Steve Gissin, Partner and co-founder of Customer Experience Labs, was recently asked to write an article in The Qualitative Research Consultants Association (QRCA) magazine. This article showcases some of Customer Experience Labs’ Creative Uses for Morae, a software suite used by many [...]

        Today’s article in Psy Blog is an excellent summary of psychological insights into Twitter users. Twitter is still growing rapidly and users send more than 65 million “tweets” per day – a number that represents significant year-over-year growth from 2009. Here are some of the most succinct, high-level findings from their [...]